The market head of Nokia has mentioned it may go into a price battle for 3G and 4G mobile phones as this struggles to restore the top place which it lost back then in 2012 to South Korea’s Samsung currently the biggest selling manufacturer in India.
The Microsoft’s Mobile Device Sales, Corporate Vice President Chris Weber mentioned “We want to continue to push price points lower and lower than anything we have today. That’s the statement for both 3G and LTE (4G) because that is the thing which gives us scale of the ecosystem”
Microsoft US IT giants operate Nokia Mobile Phone Company. The company leadership position was badly affected most due to numerous flows of low cost Chinese mobile phones. The Nokia lowest price 4G phones Lumia 635 is actually around Rs. 11,300 before taxes but it is not really available in India.
Chris Weber mentioned that “We are also trying to push price point even lower on LTE devices like 635 to take advantage of that (Indian telecom operators plan to launch 4G services) opportunity. The goal is to make sure that we have a full portfolio that plays in to that opportunity”