Affordable Mobile Phones, cellular country complaints

Wileyfox releases advert-based smartphone discount initiative

Wileyfox has released Add-X, an initiative where valued-customers can be purchased Wileyfox SIM-free smartphones at a discount in exchange for having adverts on lock screens.

Add-X is a software developed by the British manufacturer, offered across its range.

Wileyfox smartphones with Add-X pre-installed can get from retail partners: Amazon UK, Carphone Warehouse, eBay and

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Consumers can save up to 42 percent across the Wileyfox range. Consumers will see a quick special promotion on lock screens which can be dismissed quickly, no timed adverts will be displayed on Add-X Wileyfox devices.

The advert associate consists pizza chain Domino’s and multimedia entertainment firm Ministry of Sound Group, among others.

Michael Coombes, Wileyfox CEO stated, “At Wileyfox we’re committed to shaking up the competition again, to give our customers the best smartphone for their budget. And with Add-X we’re smashing expectations at an even higher level reducing the costs across our range upfront, while also giving the consumer even more, ways to be “wiley”.


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