From the producer of affordable tablet Aakash, Datawind, now is working on releasing of their multiple smartphones priced tag under Rs. 3,000.
Indianexpress website was the first states that the company will release another smartphones with 3G assistance, 4inch touch screen and powered by 1.2GHz processor and runs with Android Kitkat, cheaper handset will be a 2G.
ALSO CHECK: New android phones launch under Rs. 3,000
Datawind is probably to up the bet by providing a free Internet for customers at least a year. For Datawind free internet has been a unique selling position for the devices, powered by the company’s ability in data compression.
Suneet Singh Tuli Datawind CEO says the smartphone value wave has to occur in the Rs. 2,000 range where user still has features phone option. Also mentioned that there are window of change till the general cost of entry-level smartphones drop to Rs, 3000. This device is over Rs. 5,000 at the moment.
About 65% of mobile phones in India priced under Rs. 4,000 are likely to be the feature phones. Suneet also says, “The difficulty of that customer is that he is not going to stretch to buy a Rs 6,000 device as his income is not growing at that pace,” also mentioned ht the free Internet might really push the device adoption at the entry level phones.